OSM JOURNEY TO THE HEART OF RUSSIA
The full beauty of Tchaikovsky in 15 seconds.
Client : OSM
Brand : Season 15-16
The mandate was to share the beauty of this great Russian composer’s music by highlighting the festive aspect of the event. “The publicity offensive reflects the visual identity of the present season, but was taken further by integrating Russian references in order to stimulate the spectator’s imagination”, explains Patrick Michaud, creative assistant director.
The message is aimed at Montrealers and delivered on TV and Metrovision.