OSM THE OSM POP EXPERIENCE
Another explosive campaign for the OSM
Client : OSM
OSM Pop is back this year with a series of concerts under the direction of associate conductor Simon Leclerc. It features an orchestral version of Patrick Bruel's greatest hits, a soul arrangement, and a performance by Kevin Parent and Jim Cuddy given for the first time last September. The campaign was designed in two phases in order to give it enough visibility to meet our objectives in ticket sales. The offensive was developed for the first two concerts with Patrick Bruel, which were sold out.
The seasonal visual identity was brilliantly underscored by an explosion of ink and vivid colours symbolizing the magnificence of the musical world one experiences at the OSM's concerts.
Aimed at Montrealers, the multi-media campaign relied on print ads, digital animation and a radio contest created in partnership with Rythme FM.