SAIL SVY&R creates a first campaign for the outdoor sports giant.

SAIL launches a multi-platform campaign for all its stores throughout Quebec.

Client : SAIL

Brand : SAIL

Our agency is proud to be associated with this well-known brand. "While nature is still at the heart of the messages, the banner’s incomparable service is emphasized in a series of ads showing that no matter what your outdoor needs, SAIL consultants will always be there to recommend the best products to help you make the most of what nature has to offer," says Richard Viger, marketing director of SAIL.


This multi-platform campaign includes TV, radio, print and web, and can be seen as of April 26. Several ads will be broadcast to promote various special offers throughout the year.