DANONE CANADA OIKOS CREATIONS: THE DREAMIER SNACK
A campaign that brings the product’s consumer experience to life.
Client : DANONE CANADA
Brand : OIKOS
Our 2015 OIKOS brand campaign was a smash success, and it served as the primary inspiration for the launch of OIKOS Creations. Our favourite couple, Simon and Daniela, is back, this time in an adventure that conveys the more decadent quality of this new line of Greek yogurts.
The campaign’s media mix includes a television spot, billboards, banner advertising and two interactive online videos. A dynamic social media strategy will focus primarily on Instagram.