Loto-Québec La Poule aux œufs d’or is leading the masked ball

A twelfth and most colourful edition of the gala

Client : Loto-Québec

Brand :


In line with the theme’s carnival-like spirit, we have designed an ad produced entirely in 3D. The challenge was to showcase la Poule, but also several fabulous prizes awarded at this special edition. The very inspiring theme of a masked ball is played out in a surprisingly realistic choreography featuring la Poule as well as around thirty wildly colourful birds, on the soundtrack of La Compagnie créole’s famous hit.