DANONE CANADA WINTER IS EXPECTED TO BE FIERCE? DISCOVER DANACTIVE
DanActive becomes the official probiotic drinkable yogurt of winter
Client : DANONE CANADA
Brand : Danactive
DanActive encourages consumers to experience winter in all its wonder while rediscovering its delicious probiotic drinkable yogurt. The 2D animation world reaches our target effectively and brings to mind the warm and fuzzy feeling sometimes associated with winter.
Aside from the 15-second TV message, the campaign will feature ads on the Web, on outdoor displays and in La Presse+.