DANONE CANADA START YOUR RIGHT RIGHT WITH THE ACTIVIA CHALLENGE
The best plan to start the year with is the Activia Challenge
Client : DANONE CANADA
Brand : Activia
The idea was to get consumers to include Activia in their routine during the two weeks of the Challenge, in order to continue through the year.
The campaign lives on TV, on the web, in stores and in print. In addition to this, Carat developed a creative media strategy, which will ensure brand visibility on a multitude of contact points.